A Site for Keeping Up with the Hartigans
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Monday, November 28, 2005 WHAT EXACTLY DID THEY TEACH YOU IN DESIGN SCHOOL? O.K. Class, settle down.Today we’re going to discuss business card design, personally one of my favorite things to design. Business cards are a tricky deal. They are one of the few pieces of marketing material a person will keep. Thus, you want to design a card that is not trashworthy. Now as a creative person you probably want to design one of those business cards where people exclaim “Wow! Nice card!” when you hand it to them. Or maybe one of those cards other graphic designers keep in their collection of ‘really cool business cards’. The chances that you will happen upon this opportunity are pretty much along the same odds as winning a lottery (unless it’s your own personal business card) so just dismiss that plan right out of your little head. This is reality folx and how it works in Corporate America. Your assignment for today is to design a business card that accommodates all 191 employees of ‘Company D’. It must meet the following requirements: Include 1. The company logo (which looks a lot like an off balanced seesaw about to tip over. 2. Company Address 3. Company website 4. Employees Name 5. Sometimes employees certification or registration 6. Occasionally an employees title 7. Occasionally an employees really long ego boosting put me on a pedestal and look at me oh for Christ sake LOOK AT ME! title. 8. The main phone number 9. Direct dial (some people don’t have one) 10. fax number 11. space for cell phone number (varies by individuals who own a cell phone and their desire to be contacted) 12. 3 taglines associated with the company (ex. “We are brilliant. You suck.”) The card must be symmetric, horizontal, and environmentally conscious. It can only be single sided (some of the employees like to take notes at meetings and seminars on the back side). It must look like there are at least 2 colors being used but you can only use one ink to print them (and not too much of it, because that’s not good for the environment) and no screens or tints. All the cards must look the same and meld seamlessly with the rest of the company branding. Provide 5 examples by tomorrow. Extra credit will be given to the person who can stand in front of the class and receive crass criticism the longest. What are you waiting for? You have your assignment. Go. * This post is completely fictional. Any similarities between this post and an actual situation like this are entirely coincidental. No animals were harmed in the development of this post (except when I rolled over the dogs tail with my chair, but that was an accident). posted by me | 1:35 PM | 7 comments Comments: Post a Comment Can it be two sided? If so, I may be able to get all that on there. (I just had to do a fold over one, with all the person's "menu" items. salon-dealie. oiy-vey. Sorry babyjewels, single sided is a must. It was originally 2 sided and everyone freaked cuz they didn't have a back to write on. I think its sweet that you would be willing to listen to me drone on about my kids.. ask around.. I do it alot. Panties panties panties. No, it's "MAN PANTIES". Back to Blog |
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