A Site for Keeping Up with the Hartigans
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Thursday, October 20, 2005 BOGO PSYCHOLOGY 101 I love psychology in advertising. I love to hear about all the schemes companies have to soak whatever amount of money they can from their customers.I just wish I didn’t fall for it every time. *In the interest of protecting the innocent, names have been changed. So my local Koala-Mart store is having a BOGO sale! I love BOGO. So, when wandering through the store and the opportunity to put one more Christmas present to bed presented its self, I got all shittery. A large sign read “ALL bathrobes, loungewear or pajamas Buy One Get One Free-Mix n’ Match”. Sweet! A new bathrobe and jammies for that special someone. When I got to the checkout however, it was like an announcer in the back of my mind was screaming, “Let the games begin!” When the cashier rang up my bathrobe/p.j. purchase, I did not get anything free. The cashier said the jammers weren’t part of the sale. So I argued. I went and ripped the signs down that were above both the bathrobe and the night clothes and said, “See here? See? It says “ALL”. The cashier reluctantly made a manual adjustment and I was out the door. When I got home, I decided to look through the circular, just out of curiosity and indeed, that particular brand of jams were excluded from the BOGO Sale. Whoops. I felt a little guilty and thought maybe I should go back to the store and fix it. But then I thought about it a little more…if it’s excluded, then why was it on the rack with a big sign above it that said “ALL”? Ahhhh, BOGO psychology 101: Mix items not included in the sale with items that are, hope customer doesn’t notice at time of check-out, or doesn’t care and purchase it anyway. They were trying to pull one over on me. Damn you Koala-Mart. I wonder, when you get a job at a store like that, do you have to go through a whole day of training on how to sucker your customers or does it just come naturally? Oh well, it wasn’t like I stole it or anything; I also didn’t get it for free. I checked my receipt, the jammas were $34 and the adjustment was only $22. Yeah, those 2 numbers look a lot alike. I’m sure karma will get me for the $22 at some point, probably the next time I visit a BOGO sale. Side note: “Shittery” (shaky + jittery) is my new favoritest word, I’m sure I picked it up from someone’s blog, but I can’t remember who’s (Babyjewels or Tinapopo's perhaps?). So, thank you blogger for the new word, I plan on using it as much as possible to the point it becomes a common word that ends up in Webster’s, where you can proudly claim it as your own contribution to the English language. And, no, I don't shop at K-Mart posted by me | 4:58 PM | 0 comments Comments: Post a Comment |
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