A Site for Keeping Up with the Hartigans
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Friday, June 03, 2005 WHAT THEY FORGOT TO TEACH YOU IN DESIGN SCHOOL PART I: Well, another school year comes to a close. For all you students graduating any type of design school, here are a few things they forgot to teach you:1. Paisley is not a color and I would somewhat disagree with the designers who call it a “texture”. It’s visual noise…and ugly. If you’re thinking about using it in any design related field, it’s been done before. There is nothing more you can do with the paisley. Other than laugh at the idea that there are goofballs out there who believe it’s the sign of the devil. Seriously. 2. Periwinkle, however, is a color. If someone says I want purply blue or bluish purple, they want periwinkle. And it’s fun to say. Periwinkle…see. 3. Taupe is also a color. The official definition is “a dark gray color tinged with brown". Which sounds disgusting. I’ve seen swatches of taupe that range from mauve to golden brown. Beware of the client who wants taupe. 4. “GOT MILK?” has been done. Please don’t try to copy it for your product or promotion. Designers can’t stand it, consumers can’t stand it, don’t do it. 5. Make sure the logo you’ve designed does not look like a penis. Or any other body part. Or people doin’ it. Before you present your ideas to a client, ask someone “do any of these look like a penis, body part or people doin’ it?” Because I guarantee if one of the ideas does look like a penis, body part or people doin’ it, that’s the logo they’ll pick. And they won’t even realize it looks like a penis, body part or people doin’ it. Their clients will. 6. When working with engineers, there is no such thing as asymmetrical. Do not use bright colors. Do not step outside the box. Get it through your head NOW that they will always provide you images for collateral material imbedded in Word and PowerPoint or downloaded from the Internet – which will most likely be copywrited. 7. Try not to work for engineers. 8. This will happen to you on a daily basis: Client: I wanted purple, yellow and pink  Sales person/Art director: Yes, they asked for purple, yellow and pink  Designer: But I gave them purple, yellow and pink!  9. Don’t dis’ other designers! If someone asks you your opinion about a design, find 2 good things to say for every “critique” you have. Come on people! We need to stick together! 10. This will also happen to you on every project: “This is o.k. for a first attempt. I ran it by some of my people with ‘design backgrounds’ (translation: obviously you have none) and here’s what we’re thinking…proceeded by long, drawn out, incomprehensible explanation of what they’re “thinking” which most likely includes the use of “paisley” be it color, texture, noise, ugly or the need to invoke the devil. CONGRATULATIONS on your GRADUATION! And Good luck to you all. posted by me | 6:53 PM | 4 comments Comments: Post a Comment I love periwinkle! But my favorite is Vermillion. verrrr-millllion Vermillion is fun to say! Vermillion vermillion vermillion vermillion.....o.k. now I've ruined it....it's not a word anymore. Did someone actually aks for Paisely? That's weird. I haven't even thought of paisely since Prince killed it in the late 80s. That was going to be "What they forgot to teach you in design school PART II" Back to Blog |
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